CASE STUDY
-
TRAVEL
Solo Female
Travel Website
ROLE
UX/UI Designer
TOOLS
Figma
01 - OVERVIEW
What was
this project?
A website concept for a solo female travel brand designed to help women discover destinations, explore curated travel experiences and access practical travel resources. The website focuses on creating a welcoming and inspiring experience through clear content organization, destination highlights, safety information and community-driven travel guidance.
02 - APPROACH
How I
designed it
INSPIRATIONS
Started by researching travel website designs to understand layout patterns and visual styles that work well in this category.
USER PERSPECTIVE
Designed from the user's point of view - asking what a solo female traveller would actually want to find on this site, and keeping only sections that serve that directly.
SCANNABILITY
Prioritised layouts that are easy to scan - clear headings, image-led destination cards, and concise content blocks so users can quickly find what they're looking for.
SECTION SELECTION
Only included sections that are genuinely common and useful on travel websites - no filler. Each section earns its place on the page.
03 - SECTIONS ON THE PAGE
What's
included
Hero - tagline + CTA
Featured Destinations
Solo Tours & Packages
Travel Tips & Safety
Newsletter Sign-Up
Footer
04 - VISUAL DESIGN
The asthetic
An aspirational travel aesthetic featuring immersive imagery, elegant typography, and vibrant purple accents that evoke adventure, empowerment, and discovery.
COLOR SYSTEM
Primary
Secondary
TYPOGRAPHY SYSTEM
HEADINGS
Playfair Display
Bold · H1-H3
BODY, BUTTONS
Lato
Medium · Body · CTAs · Nav
05 - HIGH FIDELITY
The final
design
06 - OUTCOME
What made it
rewarding
"The most rewarding part was making all the visual decisions independently - from colour research to logo design - and seeing it come together as a cohesive, professional legal identity."